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COPYWRITING AND MARKETING RESOURCES
For savvy small business owners who want their words to work harder.
The Website Copy Blueprint
A step-by-step workbook to strengthening (or creating) a website message that sells 24/7
Hey entrepreneurs (👋🏻), tell me if this sounds familiar:
✅ You purchased the drag-and-drop website template.
✅ You uploaded beautiful photos and typed information in the boxes.
But your inbox is still… filled with *crickets.*
It happens to more small biz owners than you’d think, and it could be the result of this common problem: no one taught you how to write website content that connects with your customers on a deeper level.
A level that has them scanning your site and saying, “ooooooh yes, these are my people!”
…until now.
The Website Copy Blueprint is a step-by-step workbook that will teach you how to write (or strengthen) your website copy for a message that sells 24/7. And because I know how valuable your time is, I've structured this workbook so you can complete it in as little as one day. You can write your copy in as little as one day – because your time is valuable.
You’ll learn the fundamental ‘are you in my head?!’ messaging strategies the biggest businesses are using on their websites and implement them on your own.
The Website Copy Blueprint is a workbook specifically curated for savvy small business owners who want to:
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Uncover what their customers really want and learn how to speak their language.
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Grow their business by connecting with more ideal clients.
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Generate and convert more leads – even when you sleep.
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Learn how to write SEO friendly website copy.
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Create a marketing message that aligns with who they are and what they do. (Hint: this is THE secret sauce that makes you the clear choice among your competitors).
Here's exactly what you'll learn inside this 30+ page workbook:
✅ Identifying Your Ideal Client
✅ Understand Emotional vs Surface-Level Wants
✅ Define Brand Voice & Tone
✅ SEO and Website Copy
✅ How to Find Keywords (for FREE!)
✅ H1/H2/H3 Headings
✅ Writing copy for your Home, About, Services/Product , and Contact Pages
✅ Build Trust & Credibility
✅ Your Services/Products
✅ Handling Objections
✅ Adding Social Proof
FREE BONUS: List of 20 evergreen blog topics so you can continue to add more content to your website
Who is The Website Copy Blueprint for?
This is for the savvy business owner who loves a DIY challenge and wants to remain at the heart of their messaging. It doesn’t matter if you’re a pet care provider, landscaper, coach, or skin care brand. If you have a product or service, this beginner's workbook will help you create a website message that clearly connects with your ideal customers.
Who The Website Copy Blueprint is NOT for.
This workbook is not for the business owner looking for a magic pill to instantly generate endless leads. Spoiler alert: it doesn’t exist. This workbook is about getting your messaging strategy right now so it doesn’t cost you later.
As you work through the material, you may discover a need for additional copy coaching (and that’s a GOOD thing!) It means you care.
Ready to Take the Guesswork Out of Your Website Copy?
The Website Copy Blueprint takes the guesswork out of what message goes where on your website. You don’t need to scour a blog here or a ChatGPT query there. You’ll save time, headache, and money by investing in this affordable self-paced guide.
The Website Copy Blueprint is $67, but the cost of an unclear marketing message is far more. How much business are you willing to lose to an unclear message?
