Imagine walking into a coffee shop where the walls are neon pink and the décor screams personality… but the barista greets you like a corporate voicemail recording. “Hello. Welcome. Your beverage will be prepared shortly.” Seems strange, right? That’s exactly what happens when a brand has a great visual identity but their copy sounds nothing like them . Many businesses spend months (and serious money) perfecting their logo, colours, fonts, and brand photos. Then when it comes